TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781538101049 
AV  - HF5415.123 .B41
PY  - 2018///
CY  - Lanham
PB  - Rowman & Littlefield
KW  -  
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -