TY  - BOOK
AU  - Moore,Gwyneth
TI  - Fashion promotion: building a brand through marketing and communication 
T2  - Basics fashion management
SN  - 9781350090279
AV  - HD9940.A2 .M51
PY  - 2021///
CY  - New York, NY
PB  - Bloomsbury Visual Arts
KW  -  
KW  - Fashion merchandising
KW  - Internet marketing
KW  - Public relations
N1  - Includes bibliographical references and index
N2  - "A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"--
ER  -