TY  - BOOK
AU  - Dawes,John
TI  - Marketing planning & strategy: a practical introduction 
SN  - 9781529760132
AV  - HF5415.13 .D11
PY  - 2021///
CY  - Thousand Oaks
PB  - SAGE Publications Ltd
KW  -  
N2  - "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"--
ER  -