TY  - BOOK
AU  - Johansson,Johny K.
TI  - Contemporary brand management
SN  - 9781452242873 
AV  - HF5415.1255 .J51
PY  - 2015///
CY  - Thousand Oaks, CA
PB  - SAGE Publications, Inc.
KW  -  
KW  - Branding (Marketing)
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References
ER  -