Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006. 
 - xl, 638 p. :  col. ill. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .