TY  - BOOK
AU  - Zikmund,William G.
TI  - Essentials of marketing research
SN  - 0030243564, 9780030243561
AV  - HF5415.2 .Z31
PY  - 1999///
CY  - Fort Worth, TX
PB  - Dryden Press
KW  -  
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/98071173-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/98071173-t.html
ER  -