TY - BOOK AU - Tongren,Hale N. TI - Cases in consumer behavior SN - 0131153463 (pbk.) AV - HF5415.3 .T54 PY - 1987/// CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - KW - Consumer behavior KW - Case studies KW - Consumers KW - United States ER -