|
1.
|
Cases in marketing management / Kenneth L. Bernhardt ; Thomas C. Kinnear.
by Bernhardt, Kenneth L, 1944 | Kinnear, Thomas C, 1943. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, 1997Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Nyankpala Central Library
[Call number: HF 5415.13 B21]
(1).
|
|
2.
|
Marketing Management : Knowledge and Skills / J. Paul Peter ; James H. Donnelly
by Peter, J. Paul | Donnelly, James H. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, 1995Availability: Items available for loan: Nyankpala Central Library
[Call number: HF4515.13 P21]
(1).
|
|
3.
|
Basic Marketing : A Global-Managerial Approach /William D. Perreault ; Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, 1996Availability: Items available for loan: Nyankpala Central Library
[Call number: HF5415.13 P23]
(1).
|
|
4.
|
Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
by Churchill, Gilbert A | Ford, Neil M | Walker, Orville C. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: SDD-UBIDS Library
[Call number: HF5438.4 C31]
(2).
|
|
5.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1996Availability: Items available for loan: SDD-UBIDS Library
[Call number: HF5415.13 P21]
(1).
|
|
6.
|
New products management / C. Merle Crawford.
by Crawford, C. Merle (Charles Merle), 1924-. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: SDD-UBIDS Library
[Call number: HF5415.153C54]
(1).
|
|
7.
|
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-. Edition: Seven ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1997Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: CKT-UTAS Library
[Call number: HF5415.13 B23]
(1).
|
|
8.
|
New products management / C. Merle Crawford.
by Crawford, C. Merle (Charles Merle), 1924-. Edition: Third editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: CKT-UTAS Library
[Call number: HF5415 C53]
(1).
|
|
9.
|
Contemporary advertising / Courtland L. Bovée, William F. Arens.
by Bovée, Courtland L | Arens, William F. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1989Availability: Items available for loan: CKT-UTAS Library
[Call number: HF5821 B53]
(1).
|
|
10.
|
Contemporary advertising / Courtland L. Bovée, William F. Arens.
by Courtland L. Bovée, William F. Arens | Arens, William F. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1989Availability: No items available
|
|
11.
|
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.
by Pelton, Lou E | Strutton, David | Lumpkin, James R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, Ill : Irwin, c1997Availability: Items available for loan: SDD-UBIDS Library
[Call number: HF5415.129 P21]
(1).
|