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1. Cases in marketing management / Kenneth L. Bernhardt ; Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944 | Kinnear, Thomas C, 1943.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, 1997Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: Nyankpala Central Library [Call number: HF 5415.13 B21] (1).

2. Marketing Management : Knowledge and Skills / J. Paul Peter ; James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, 1995Availability: Items available for loan: Nyankpala Central Library [Call number: HF4515.13 P21] (1).

3. Basic Marketing : A Global-Managerial Approach /William D. Perreault ; Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, 1996Availability: Items available for loan: Nyankpala Central Library [Call number: HF5415.13 P23] (1).

4. Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.

by Churchill, Gilbert A | Ford, Neil M | Walker, Orville C.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1990Availability: Items available for loan: SDD-UBIDS Library [Call number: HF5438.4 C31] (2).

5. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: SDD-UBIDS Library [Call number: HF5415.13 P21] (1).

6. New products management / C. Merle Crawford.

by Crawford, C. Merle (Charles Merle), 1924-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: SDD-UBIDS Library [Call number: HF5415.153C54] (1).

7. Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: Seven ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1997Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: CKT-UTAS Library [Call number: HF5415.13 B23] (1).

8. New products management / C. Merle Crawford.

by Crawford, C. Merle (Charles Merle), 1924-.

Edition: Third editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: CKT-UTAS Library [Call number: HF5415 C53] (1).

9. Contemporary advertising / Courtland L. Bovée, William F. Arens.

by Bovée, Courtland L | Arens, William F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1989Availability: Items available for loan: CKT-UTAS Library [Call number: HF5821 B53] (1).

10. Contemporary advertising / Courtland L. Bovée, William F. Arens.

by Courtland L. Bovée, William F. Arens | Arens, William F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1989Availability: No items available

11. Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill : Irwin, c1997Availability: Items available for loan: SDD-UBIDS Library [Call number: HF5415.129 P21] (1).