000 00825cam a22002774a 4500
999 _c1391
_d1391
001 13154383
003 UDS
005 20211123085233.0
008 030409s2004 maua b 001 0 eng
010 _a 2003051185
020 _a0072547030
020 _a007121478X
040 _aLC
_cLC
_dLC
_bEng.
042 _apcc
050 0 0 _aHF5415
_bK23
100 1 _aKerin, Roger A.
245 1 0 _aMarketing :
_bthe core
_c/ Roger A. Kerin; Steven W. Hartley; William Rudelius.
260 _aBoston, Mass. :
_bMcGraw-Hill/Irwin,
_c2004.
300 _axxxii, 135p. :
_bill. ;
_c28cm
440 0 _aMcGraw-Hill/Irwin series in marketing
500 _aIncludes bibliographical references (CN1-CN14) and index.
650 0 _aMarketing.
700 1 _aHartley, Steven William.
700 1 _aRudelius, William.
942 _2lcc
_cBK