| 000 | 00825cam a22002774a 4500 | ||
|---|---|---|---|
| 999 |
_c1391 _d1391 |
||
| 001 | 13154383 | ||
| 003 | UDS | ||
| 005 | 20211123085233.0 | ||
| 008 | 030409s2004 maua b 001 0 eng | ||
| 010 | _a 2003051185 | ||
| 020 | _a0072547030 | ||
| 020 | _a007121478X | ||
| 040 |
_aLC _cLC _dLC _bEng. |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _bK23 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core _c/ Roger A. Kerin; Steven W. Hartley; William Rudelius. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2004. |
||
| 300 |
_axxxii, 135p. : _bill. ; _c28cm |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 |
_2lcc _cBK |
||