000 02529cam a2200409 a 4500
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005 20220505084059.0
008 120514s2013 enka e b 001 0 eng d
010 _a 2012939638
015 _aGBB282111
_2bnb
016 7 _a016152486
_2Uk
020 _a9780857027665
020 _a0857027662
020 _a0857027670
020 _a9780857027672
035 _a(OCoLC)ocn808492923
040 _aLC
_bEng.
_cLC
_dLC
042 _alccopycat
050 0 0 _aHF5415.2
_b.B21
100 1 _aBelk, Russell W.
245 1 0 _aQualitative consumer & marketing research /
_cRussell Belk ; Eileen Fischer ; Robert V. Kozinets.
260 _aLondon :
_bSAGE,
_c2013.
300 _a234 p. :
_bill. ;
_c25cm
504 _aIncludes bibliographical references (p. [211]-228) and index.
505 0 _aGetting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.
520 _a"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.
600 _2Commerce
_xMarketing. Distribution of products
650 0 _aMarketing research.
650 0 _aConsumers
_xResearch.
650 0 _aQualitative research.
700 1 _aFischer, Eileen,
700 1 _aKozinets, Robert V.,
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK