000 | 00620nam a22001937a 4500 | ||
---|---|---|---|
999 |
_c27351 _d27351 |
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003 | UDS | ||
005 | 20230308052551.0 | ||
008 | 220504b ||||| |||| 00| 0 eng d | ||
020 | _a9781292411217 | ||
040 |
_aLC _bEng. _cLC _dLC |
||
050 |
_aHF5415.123 _b.C41 |
||
100 | _qClow, Kenneth E. ; Baack, Donald | ||
245 |
_aIntegrated advertising, promotion, and marketing communications _c/ Kenneth E. Clow ; Donald Baack |
||
250 | _a9th ed. | ||
260 |
_aNew York, NY : _bPearson, _c2022. |
||
300 |
_a469 p. : _bill., col ; _c28cm |
||
600 |
_2Commerce _xMarketing. Distribution of products |
||
942 |
_2lcc _cBK |