000 00620nam a22001937a 4500
999 _c27351
_d27351
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008 220504b ||||| |||| 00| 0 eng d
020 _a9781292411217
040 _aLC
_bEng.
_cLC
_dLC
050 _aHF5415.123
_b.C41
100 _qClow, Kenneth E. ; Baack, Donald
245 _aIntegrated advertising, promotion, and marketing communications
_c/ Kenneth E. Clow ; Donald Baack
250 _a9th ed.
260 _aNew York, NY :
_bPearson,
_c2022.
300 _a469 p. :
_bill., col ;
_c28cm
600 _2Commerce
_xMarketing. Distribution of products
942 _2lcc
_cBK