| 000 | 01287cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c27352 _d27352 |
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| 001 | 20062585 | ||
| 003 | UDS | ||
| 005 | 20230308053233.0 | ||
| 008 | 171016s2018 mdu b 001 0 eng | ||
| 010 | _a 2017042452 | ||
| 020 | _a9781538101049 | ||
| 020 | _a9781538101056 | ||
| 040 |
_aLC _bEng. _cLC _dLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.B41 |
| 100 | 1 | _aBlakeman, Robyn, | |
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman |
| 250 | _a3rd ed. | ||
| 260 |
_aLanham : _bRowman & Littlefield, _c2018. |
||
| 300 |
_aviii, 359p. : _c26cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 600 |
_2Commerce _xMarketing. Distribution of products |
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| 650 | 0 | _aCommunication in marketing. | |
| 776 | 0 | 8 |
_iOnline version: _aBlakeman, Robyn, 1958- author. _tIntegrated marketing communication _bThird edition. _dLanham : Rowman & Littlefield, [2018] _z9781538101063 _w(DLC) 2017051349 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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