000			02255cam a22003858i 4500
999			_c27389 _d27389
001			21578626
003			UDS
005			20230309031109.0
008			200623s2021 nyu b 001 0 eng
010			_a 2020024308
020			_a9781350090279
020			_z9781350090286
040			_aLC _bEng. _cLC _dLC
042			_apcc
050	0	0	_aHD9940.A2 _b.M51
100	1		_aMoore, Gwyneth,
245	1	0	_aFashion promotion : _bbuilding a brand through marketing and communication / _cGwyneth Moore
250			_a2nd ed.
260			_aNew York, NY : _bBloomsbury Visual Arts, _c2021.
300			_avii, 160p. : _bill. ; _c23cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aBasics fashion management
504			_aIncludes bibliographical references and index.
520			_a"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- _cProvided by publisher.
600			_2Social sciences _xManufacturing industries
650		0	_aFashion merchandising.
650		0	_aInternet marketing.
650		0	_aPublic relations.
776	0	8	_iOnline version: _aMoore, Gwyneth. _tFashion promotion _bSecond edition. _dNew York, NY : Bloomsbury Visual Arts, 2021. _z9781350090286 _w(DLC) 2020024309
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK