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| 001 | 17296645 | ||
| 003 | UDS | ||
| 005 | 20230310020512.0 | ||
| 008 | 120514s2013 enka e b 001 0 eng d | ||
| 010 | _a 2012939638 | ||
| 015 |
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_a016152486 _2Uk |
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| 035 | _a(OCoLC)ocn808492923 | ||
| 040 |
_aLC _bEng. _cLC _dLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.B21 |
| 100 | 1 | _aBelk, Russell W. | |
| 245 | 1 | 0 |
_aQualitative consumer & marketing research / _cRussell Belk ; Eileen Fischer ; Robert V. Kozinets. |
| 260 |
_aLondon : _bSAGE, _c2013. |
||
| 300 |
_a234 p. : _bill. ; _c25cm |
||
| 504 | _aIncludes bibliographical references (p. [211]-228) and index. | ||
| 505 | 0 | _aGetting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts. | |
| 520 | _a"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website. | ||
| 600 |
_2Commerce _xMarketing. Distribution of products |
||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumers _xResearch. |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 | _aFischer, Eileen, | |
| 700 | 1 | _aKozinets, Robert V., | |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||