000			01899nam a22003375i 4500
999			_c27411 _d27411
001			21298951
003			UDS
005			20230310020910.0
008			191120s2020 cau 000 0 eng
010			_a 2019954942
020			_a9781526494399
020			_a9781526494405
020			_z9781529726169
020			_z9781529726176
020			_z9781529726213
040			_aLC _bEng. _cLC _dLC
042			_apcc
050			_aHF5415.1263 _b.B61
100	1		_aBrennan, David Ross,
245	1	0	_aBusiness-to-business marketing / _cRoss Brennan ; Louise Canning ; Raymond McDowell
250			_a5th ed.
260			_aThousand Oaks : _bSAGE Publications, _c2020.
300			_axiv, 405p. : _bill. ; _c25cm
520			_a"Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transformation and social responsibility in business markets 'Scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger. Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter"-- _cProvided by publisher.
600			_2Commerce _xMarketing. Distribution of products
700	1		_aCanning, Louise,
700	1		_aMcDowell, Raymond,
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK