000 01177cam a2200349 i 4500
999 _c27412
_d27412
001 22223519
003 UDS
005 20230310021329.0
008 210907t20192019ilua b 001 0 eng d
010 _a 2020277507
020 _a9781936572588
020 _a1936572583
035 _a(OCoLC)on1128200504
040 _aLC
_bEng.
_cLC
_dLC
042 _alccopycat
050 0 0 _aHF5415.13
_b.C31
100 1 _aChernev, Alexander,
245 1 0 _aStrategic marketing management :
_btheory and practice /
_cAlexander Chernev
260 _aChicago, IL :
_bCerebellum Press,
_c2019.
264 4 _c©2019
300 _aviii, 513p. :
_bill. ;
_c28cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 495-500) and index.
600 _2Commerce
_xMarketing. Distribution of products
650 0 _aMarketing
_xManagement.
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK