000 | 01177cam a2200349 i 4500 | ||
---|---|---|---|
999 |
_c27412 _d27412 |
||
001 | 22223519 | ||
003 | UDS | ||
005 | 20230310021329.0 | ||
008 | 210907t20192019ilua b 001 0 eng d | ||
010 | _a 2020277507 | ||
020 | _a9781936572588 | ||
020 | _a1936572583 | ||
035 | _a(OCoLC)on1128200504 | ||
040 |
_aLC _bEng. _cLC _dLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415.13 _b.C31 |
100 | 1 | _aChernev, Alexander, | |
245 | 1 | 0 |
_aStrategic marketing management : _btheory and practice / _cAlexander Chernev |
260 |
_aChicago, IL : _bCerebellum Press, _c2019. |
||
264 | 4 | _c©2019 | |
300 |
_aviii, 513p. : _bill. ; _c28cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 495-500) and index. | ||
600 |
_2Commerce _xMarketing. Distribution of products |
||
650 | 0 |
_aMarketing _xManagement. |
|
650 | 7 |
_aMarketing _xManagement. _2fast _0(OCoLC)fst01010209 |
|
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |