| 000 | 01203nam a22003375i 4500 | ||
|---|---|---|---|
| 999 |
_c27417 _d27417 |
||
| 001 | 22003960 | ||
| 003 | UDS | ||
| 005 | 20230310023841.0 | ||
| 008 | 210420s2021 cau 000 0 eng | ||
| 010 | _a 2021937536 | ||
| 020 | _a9781529760132 | ||
| 020 | _a9781529760125 | ||
| 020 | _z9781529765441 | ||
| 020 | _z9781529764611 | ||
| 020 | _z9781529766271 | ||
| 040 |
_aLC _bEng. _cLC _dLC |
||
| 042 | _apcc | ||
| 050 |
_aHF5415.13 _b.D11 |
||
| 100 | 1 | _aDawes, John, | |
| 245 | 1 | 0 |
_aMarketing planning & strategy : _ba practical introduction / _cJohn Dawes |
| 260 |
_aThousand Oaks : _bSAGE Publications Ltd, _c2021. |
||
| 300 |
_axvii, 271 p. : _b ill. ; _c24cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 520 |
_a"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- _cProvided by publisher. |
||
| 600 |
_2Commerce _xMarketing. Distribution of products |
||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||