000 00555nam a22001937a 4500
999 _c27431
_d27431
003 UDS
005 20230310034929.0
008 220506b ||||| |||| 00| 0 eng d
020 _a9781138058323
040 _aLC
_bEng.
_cLC
_dLC
050 _aHF5415.123
_b.P21
100 _qPercy, Larry
245 _aStrategic integrated marketing communications
_c/ Larry Percy
250 _a3rd ed.
260 _aLondon :
_b Routledge,
_c2018.
300 _axiv, 305p. :
_bill. ;
_c24cm
600 _2Commerce
_xMarketing. Distribution of products
942 _2lcc
_cBK