000 00697nam a22001937a 4500
999 _c27438
_d27438
003 UDS
005 20230310043035.0
008 220505b ||||| |||| 00| 0 eng d
020 _a9781526847805
040 _aLC
_bEng.
_cLC
_dLC
050 _aHD9980.5
_b.W31
100 _qWilson, Alan ; Zeithaml, Valarie A. ; Bitner, Mary Jo. ; Gremler, Dwayne D.
245 _aServices marketing :
_bintegrating customer focus across the firm /
_cAlan Wilson ; Valarie A. Zeithaml ; Mary Jo. Bitner ; Dwayne D. Gremler
250 _a4th ed.
260 _aLondon :
_bMcGraw-Hill,
_c2021.
300 _axvii, 514p. :
_bill. ;
_c26cm
600 _2Social sciences
_xIndustries. Land use. Labor
942 _2lcc
_cBK