| 000 | 01220cam a22003134a 4500 | ||
|---|---|---|---|
| 999 |
_c27460 _d27460 |
||
| 001 | 16774876 | ||
| 003 | UDS | ||
| 005 | 20230310061804.0 | ||
| 008 | 110512s2012 maua b 001 0 eng | ||
| 010 | _a 2011019814 | ||
| 020 | _a9780132544702 | ||
| 020 | _a0132544709 | ||
| 035 | _a(OCoLC)ocn723529980 | ||
| 040 |
_aLC _bEng. _cLC _dLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.S51 |
| 100 | 1 | _aSorger, Stephan. | |
| 245 | 1 | 0 |
_aMarketing planning : _bwhere strategy meets action / _cStephan Sorger. |
| 260 |
_aBoston : _bPearson, _c2012. |
||
| 300 |
_axxv, 323 p. : _bill. ; _c23cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans. | |
| 600 |
_2Commerce _xMarketing. Distribution of products |
||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||