Strategic Marketing Management Cases David W. Cravens,Charles W. Lamb, Victoria L. Crittenden
- 7th edition
- New York McGraw-Hill 2002
- xiii,685p. ill
Strategic Marketing Management Cases
APA
(2002). Strategic Marketing Management Cases. New York: McGraw-Hill.
Chicago
2002. Strategic Marketing Management Cases. New York: McGraw-Hill.
Harvard
(2002). Strategic Marketing Management Cases. New York: McGraw-Hill.
MLA
Strategic Marketing Management Cases. New York: McGraw-Hill. 2002.