Advertising Principles and Practice
William Wells, John Burnett and Sandra Moriarty
- 5th edi.
- Upper Saddle River Prentice- Hall 2000
- xii, 562p. col pic, ill
Advertising Principles and Practice
APA
(2000). Advertising Principles and Practice. Upper Saddle River: Prentice- Hall.
Chicago
2000. Advertising Principles and Practice. Upper Saddle River: Prentice- Hall.
Harvard
(2000). Advertising Principles and Practice. Upper Saddle River: Prentice- Hall.
MLA
Advertising Principles and Practice. Upper Saddle River: Prentice- Hall. 2000.