Consumer behavior, an integrative approach /
McNeal, James U.
Consumer behavior, an integrative approach / James U. McNeal. - Boston : Little, Brown, c1982. - xxi, 426 p. : ill. ; 24 cm.
Consumer behavior, an integrative approach / James U. McNeal. - Boston : Little, Brown, c1982. - xxi, 426 p. : ill. ; 24 cm.