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Formulation, implementation, and control of Cmpetitive Strategy

Pearce, John A.

Formulation, implementation, and control of Cmpetitive Strategy John A. Pearce II, Richard B. Robinson, Jr. - Eleventh ed. - Boston, Mass. : McGraw-Hill, c2005. - 1 v. (various paging) : ill. (some col.) ; 26 cm.