Marketing and public relations for museums, galleries, cultural and heritage attractions /
French, Ylva.
Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French ; Sue Runyard - 1st ed. - Abingdon, Oxon [U.K.] ; New York : Routledge, 2011. - xviii, 365 p. : ill. ; 25cm
Marketing and public relations for museums, galleries, cultural and heritage attractions / Ylva French ; Sue Runyard - 1st ed. - Abingdon, Oxon [U.K.] ; New York : Routledge, 2011. - xviii, 365 p. : ill. ; 25cm