Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 p. : ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 4th ed. - Boston, Mass : Irwin/McGraw-Hill, c1998. - xxii, 762 p. : ill. ; 29 cm. - Irwin/McGraw-Hill series in marketing .