Normal view MARC view ISBD view

Strategic advertising campaigns /

Schultz, Don E.

Strategic advertising campaigns / Don E. Schultz. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, 1989. - xix, 630 p. : ill. ; 25 cm.

Place hold
Print
Cite
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)