Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxvii, 669 p. : ill. (chiefly col.) ; 27 cm.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - xxvii, 669 p. : ill. (chiefly col.) ; 27 cm.