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Advertising,Promotion,and Supplemental Aspects of Integrated Marketing Communications (Record no. 19536)

MARC details
000 -LEADER
fixed length control field 00562nam a22001937a 4500
001 - CONTROL NUMBER
control field LC
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170523080332.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170523b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030352713
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging ENG
Transcribing agency UDS
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number S31
100 ## - MAIN ENTRY--PERSONAL NAME
Author/Editor Terence A.Shimp
245 ## - TITLE STATEMENT
Title Advertising,Promotion,and Supplemental Aspects of Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement Sixth Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Thomson South-Western
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxi,650p
Other physical details pic.
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Classification part HF 5415.2
Item part S31
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 23/05/2017   HF 5415.2 S31 23/05/2017 23/05/2017 Books