Principles of marketing (Record no. 26706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220506090917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220506b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341132 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Language of cataloging | Eng. |
| Transcribing agency | LC |
| Modifying agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5414 |
| Item number | .K51 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author/Editor | Kotler, Philip ; Armstrong, Gary ; Opresnik, Marc O. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | Philip Kotler ; Gary Armstrong ; Marc Oliver Opresnik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 18th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 728p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Commerce |
| General subdivision | Marketing. Distribution of products |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| UDS Library item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Faculty of Education | Faculty of Education | General Stacks | 06/05/2022 | HF5415 K52 | GRAD-032041718 | 06/05/2022 | 1 | 06/05/2022 | Books | |||||
| Library of Congress Classification | Nyankpala Central Library | Nyankpala Central Library | General Stacks | 06/05/2022 | HF5415 K51 | NYK-0122041717 | 06/05/2022 | 1 | 06/05/2022 | Books |