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Contemporary Advertising And Integrated Marketing Communications: (Record no. 7555)

MARC details
000 -LEADER
fixed length control field 00639nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211130104131.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170210b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220606
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number A61
100 ## - MAIN ENTRY--PERSONAL NAME
Author/Editor Arens ,William F. ; Weigold, F. Michael ; Arens, Christian
245 ## - TITLE STATEMENT
Title Contemporary Advertising And Integrated Marketing Communications:
Statement of responsibility, etc. / William F.Arens ; Michael F.Weigold ; Arens Christian.
250 ## - EDITION STATEMENT
Edition statement 13th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Higher Education,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 774p. :
Dimensions ill. ;
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Advertising
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Nyankpala Central Library Nyankpala Central Library General Stacks 10/02/2017   HF 5821 A61 NYK-011702008520 10/02/2017 10/02/2017 Books