Sustainable marketing : a holistic approach / Mark Peterson

By:

Peterson, Mark

Material type:

TextPublication details: Thousand Oaks, California : SAGE, 2021.Edition: 2nd edDescription: xxiii, 414p. : 24cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781526494641
9781526494634

Subject(s):

LOC classification:

HF5413 .P21

Summary: "This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- Provided by publisher.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Faculty of Education General Stacks				HF5413 P21 (Browse shelf(Opens below))					Available			GRAD-032041674

Includes bibliographical references and index.

"This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- Provided by publisher.

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