Marketing / Courtland L. Bovée, John V. Thill.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xxxi, 761, [100] p. : col. ill. ; 26 cmISBN: - 0070067341
- HF5415 B52
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SDD-UBIDS Library General Stacks | HF5415 B52 (Browse shelf(Opens below)) | Available | WA-041702005025 |
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| HF5415 A43 Strategic Marketing | HF5415 A51 Marketing: An Introduction | HF5415 B51 Marketing / | HF5415 B52 Marketing / | HF5415B81 Marketing research / | HF5415 C61 Critical Marketing Studies | HF5415 C62 Critical Marketing Studies |
Includes bibliographical references and indexes.
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