Promotion : analysis, creativity, and strategy / William P. Dommermuth.
Material type:
TextPublication details: Boston, Mass. : Kent Pub. Co., c1984.Description: xvii, 745 p. : ill. ; 25 cmISBN: - 0534031064 :
- HF5415 .DD51
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CKT-UTAS Library General Stacks | HF5415 D51 (Browse shelf(Opens below)) | Available | NAV-51702000491 |
Includes bibliographical references and index.
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