Exploring corporate strategy - Johnson, Gerry. Johnson, Gerry; Scholes, Kevan; Whittington, Richard, 1958- (Harlow, England : New York : FT/Prentice Hall, 2006)
Subtitle on cover: Text and cases.
"Student access code" inserted.
Includes bibliographical references and index.
Keywords: Business planning; Strategic planning; Business planning -- Case studies; Strategic planning -- Case studies