TY - BOOK AU - Kotler,Philip AU - Keller,Kevin Lane TI - Marketing management SN - 9780136009986 AV - HF5415.13 .K51 PY - 2000/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - KW - Marketing KW - Management KW - Textbooks N1 - Includes bibliographical references and index ER -