TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing Research:  In a Digital Information Environment 
SN  - 9780073404707 (alk. paper)
AV  - HF5415.2 H11
PY  - 2009///
CY  - Boston
PB  -  McGraw-Hill Irwin
KW  -  
KW  - Marketing research
N1  - Subtitle on 3rd ed., 2006 varies; Includes bibliographical references (p. 651-661) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0827/2008039035.html
ER  -