TY  - BOOK
AU  - Peterson,Mark
TI  - Sustainable marketing: a holistic approach 
SN  - 9781526494641
AV  - HF5413 .P21
PY  - 2021///
CY  - Thousand Oaks, California
PB  - SAGE
KW  -  
KW  - Green marketing
N1  - Includes bibliographical references and index
N2  - "This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"--
ER  -