TY  - BOOK
AU  - Schultz,Don E.
TI  - Strategic advertising campaigns
SN  - 0844230553
AV  - HF5823 S11
PY  - 1989///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. 619) and index
ER  -