TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 9780136027041 AV - HF5415.2 .BB81 2010 PY - 2010/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - SPSS for Windows KW - Marketing research N1 - Includes bibliographical references and indexes ER -