TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 0131485253
AV  - HF5415.13 W51
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references (p. 181-191) and index
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020400.html
ER  -