000			00892cam a22003014a 4500
001			12781763
003			UDS
005			20170503053418.0
008			020520s2003 ohua b 001 0 eng
010			_a 2002071957
020			_a0030352711
040			_cLC _beng
050	0	0	_aHF5415.2 _b.S31
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, Promotion & Supplemental Aspects of Integrated Marketing communications / _cTerence A. Shimp.
250			_a6th ed.
260			_aMason, Ohio : _bThomson South-Western, _cc2003.
300			_axxi, 650 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
600			_2HF
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
856	4	2	_uwww.thomsonrights.com
856	4	1	_uwww
942			_2lcc _cBK
999			_c16999 _d16999