| 000 | 01020cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 12687529 | ||
| 003 | UDS | ||
| 005 | 20170705022103.0 | ||
| 008 | 020226s2002 njua b 001 0 eng | ||
| 010 | _a 2002002217 | ||
| 020 | _a0130996114 | ||
| 035 | _a(DLC) 2002002217 | ||
| 040 |
_aLC _cLC _dLC _bEng |
||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK51 2003 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc2003. |
||
| 300 |
_axvii, 893 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c22595 _d22595 |
||