000			01434cam a2200421 a 4500
999			_c26700 _d26700
001			16559752
003			UDS
005			20220506074057.0
008			101201s2011 enka b 001 0 eng
010			_a 2010050822
016	7		_a015766764
020			_a0415610451
020			_a041561046X
020			_a0203813758
020			_a9780415610452
020			_a9780415610469
020			_a9780203813751
035			_a(OCoLC)ocn659751928
040			_aLC _bEng. _cLC _dLC
050	0	0	_aAM121 _b.F61
100	1		_aFrench, Ylva.
245	1	0	_aMarketing and public relations for museums, galleries, cultural and heritage attractions / _cYlva French ; Sue Runyard
250			_a1st ed.
260			_aAbingdon, Oxon [U.K.] ; _aNew York : _bRoutledge, _c2011.
300			_axviii, 365 p. : _bill. ; _c25cm
504			_aIncludes bibliographical references and index.
600			_2Museums. Collectors and collecting _xMuseology. Museum methods, technique, etc.
650		0	_aMuseums _xMarketing.
650		0	_aMuseums _xPublic relations.
650		0	_aArts _xMarketing.
650		0	_aArts _xPublic relations.
650		0	_aCultural property _xMarketing.
650		0	_aCultural property _xPublic relations.
700	1		_aRunyard, Sue.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK