| 000 | 01476cam a2200337 i 4500 | ||
|---|---|---|---|
| 999 |
_c27418 _d27418 |
||
| 001 | 21869835 | ||
| 003 | UDS | ||
| 005 | 20230310024154.0 | ||
| 008 | 210114s2021 cau b 001 0 eng | ||
| 010 | _a 2021930811 | ||
| 020 | _a9781526494641 | ||
| 020 | _a9781526494634 | ||
| 040 |
_aLC _bEng. _cLC _dLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5413 _b.P21 |
| 100 | 1 | _aPeterson, Mark, | |
| 245 | 1 | 0 |
_aSustainable marketing : _ba holistic approach / _cMark Peterson |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, California : _bSAGE, _c2021. |
||
| 300 |
_axxiii, 414p. : _c24cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- _cProvided by publisher. |
||
| 600 |
_2Commerce _xMarketing. Distribution of products |
||
| 650 | 0 | _aGreen marketing. | |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
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