000 00469nam a22001817a 4500
003 UDS
005 20170118104834.0
008 170118b xxu||||| |||| 00| 0 eng d
020 _a0534084540
040 _aLC
_bEAng
_cLC
_dLC
050 _aHF5814
_bF41
100 _qAlan D. Fletcher, Thomas A. Bowers
245 _aFundamentals of Advertising Research
250 _aThird Edition
260 _aCalifonia
_bWadsworth Inc
_c1988
300 _axiii322p
942 _2lcc
_cBK
999 _c4412
_d4412