| 000 | 01225pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 1181461 | ||
| 003 | UDS | ||
| 005 | 20170118121922.0 | ||
| 008 | 970714s1998 maua b 001 0 eng | ||
| 010 | _a 97028715 | ||
| 020 | _a0256218994 | ||
| 040 |
_aLC _cLC _dLC |
||
| 050 | 0 | 0 |
_aHF5823 _bB21 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _cc1998. |
||
| 300 |
_axxii, 762 p. : _bill. ; _c29 cm. |
||
| 440 | 0 | _aIrwin/McGraw-Hill series in marketing | |
| 500 | _aRev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. | ||
| 504 | _aIncludes bibliographical references (p. 725-743) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _tIntroduction to advertising and promotion. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c4434 _d4434 |
||