| 000 | 00808nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1038581 | ||
| 003 | UDS | ||
| 005 | 20170118122414.0 | ||
| 008 | 890119s1989 ilua 001 0 eng | ||
| 010 | _a 89060185 | ||
| 020 | _a0844230553 | ||
| 040 |
_aLC _cLC _dLC _bEng |
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| 050 | 0 | 0 |
_aHF5823 _bS11 |
| 100 | 1 | _aSchultz, Don E. | |
| 245 | 1 | 0 |
_aStrategic advertising campaigns / _cDon E. Schultz. |
| 250 | _a3rd ed. | ||
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _c1989. |
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| 300 |
_axix, 630 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 619) and index. | ||
| 650 | 0 | _aAdvertising campaigns. | |
| 906 |
_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c4435 _d4435 |
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