| 000 | 00869pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 2960202 | ||
| 003 | UDS | ||
| 005 | 20170215120757.0 | ||
| 008 | 910530s1992 nyua b 001 0 eng | ||
| 010 | _a 91021267 | ||
| 020 | _a0070067341 | ||
| 040 |
_aLC _cLC _dLC _bENG |
||
| 050 | 0 | 0 |
_aHF5415 _bB52 |
| 100 | 1 | _aBovée, Courtland L. | |
| 245 | 1 | 0 |
_aMarketing / _cCourtland L. Bovée, John V. Thill. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1992. |
||
| 300 |
_axxxi, 761, [100] p. : _bcol. ill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aThill, John V. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8483 _d8483 |
||