| 000 | 00810pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 3785615 | ||
| 003 | UDS | ||
| 005 | 20170220072450.0 | ||
| 008 | 840124s1984 maua b 001 0 eng | ||
| 010 | _a 84000970 | ||
| 020 | _a0534031064 : | ||
| 040 |
_aLC _cDLC _dUDS _bENG |
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| 050 | 0 | 0 |
_aHF5415 _b.DD51 |
| 100 | 1 | _aDommermuth, William P. | |
| 245 | 1 | 0 |
_aPromotion : _banalysis, creativity, and strategy / _cWilliam P. Dommermuth. |
| 260 |
_aBoston, Mass. : _bKent Pub. Co., _cc1984. |
||
| 300 |
_axvii, 745 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 600 | _2Commerce | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aConsumers. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8971 _d8971 |
||